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This site had the following on the homepage, "The traditional New Zealand beach destination." We observed that the web site said " Paku Lodge provides true waterfront location, on a safe swimming beach, in a quiet and tranquil setting in the beautiful holiday town of Tairua in the Coromandel Peninsula." It also stated " Apartments are single level on the ground or first floor and all have a balcony or deck with stunning views out to Tairua Harbour. All units self-contained with kitchen, wireless internet, Sky TV. A two-minute walk from Paku Lodge takes you ." The header had Tairua as the highest ranking keyword. It was followed by Paku Lodge and 25 paku lodge 21 tairua accommodation 10 paku lodge tairua nz 8 accommodation tairua 7 accomadation tairua 6 paku lodge tairua 6 paku lodge resort motel 5 www.pakulodge.co.nz 4 pakulodge.co.nz 3 paku lodge resort 3 paku lodge motel 3 pak which isn't as ranked as highly as Tairua.